Video by Lilac Howell
Boost Your Business with the High Street Boost Grant: Digital Marketing Opportunities for Growth
Is your business based in the heart of Stafford, Stone or Eccleshall? The High Street Boost Grant is here to help you grow and thrive. With grants ranging from £2,000 to £20,000, this is your chance to enhance your business, strengthen your online presence, and attract more customers. Read on to discover how you can leverage this grant, particularly for digital marketing, and take your business to the next level.
What Is the High Street Boost Grant?
The High Street Boost Grant is a limited fund of £125,000 aimed at supporting micro, small and medium-sized independent businesses located on the high streets of Stafford, Stone and Eccleshall. Applications are open until 28 February 2025 or until funds are fully allocated. Projects must be completed by 21 March 2025, so now is the time to act.
Eligible Businesses
To qualify for the grant, your business must:
- Be independent and based in Stafford, Stone or Eccleshall town centres or adjoining streets.
- Have been trading for at least one year, with certified accounts or 12 months of management accounts.
- Employ fewer than 250 full-time equivalent employees and have a turnover of less than £36 million.
How the Grant Can Be Used
This grant can be used to fund a variety of projects, including:
- Website Design and Digital Projects: Upgrade your online presence or develop an e-commerce site.
- Marketing Campaigns: Invest in social media advertising, email campaigns or Google Ads.
- Specialist Business Advice: Access expert advice to scale your operations.
- Capital Equipment: Purchase new IT equipment or furnishings to enhance your business space.
- Training and Skills Development: Upskill your team to stay competitive.
Why Focus on Digital Marketing?
In today’s digital-first world, a strong online presence is essential for business success. The High Street Boost Grant offers a unique opportunity to invest in digital marketing solutions that can transform your business.
Examples of Digital Marketing Projects
- Google Ads
- Use Google’s pay-per-click advertising to reach potential customers actively searching for your products or services.
- Search Engine Optimisation (SEO)
- Improve your website’s visibility on Google by targeting keywords your customers are searching for.
- Website Redesign
- A professional, user-friendly website is the foundation of your online presence. Whether you need to update an outdated design or create an entirely new site, this grant can cover the costs.
- Social Media Advertising
- Platforms like Facebook and Instagram offer cost-effective ways to target your ideal customers. Create engaging campaigns that drive traffic to your website or physical location.
Here’s 2 simple examples of how you could use Social Media ads
Example: Boutique Spa Campaign
A spa ran Instagram ads showcasing its facilities and treatments, targetting women over 30 within a 70km radius. While the ads didn’t result in immediate bookings, the spa was visible to potential clients.
Alongside this, they ran a Google Ads campaign targeting people searching for spas and treatments. This ensured they were capturing people actively looking for their services. After a few weeks, they began to see more website bookings from people who had seen the Instagram ads multiple times.
Following this, they promoted packages for specific events, such as birthdays and mother-daughter days. They also offered discounts to people who had visited the site without converting, helping to improve sales during poor-performing months.
How Digital Marketing Can Benefit Your Business
1. Attract More Customers
Digital marketing allows you to reach a larger audience, ensuring your business remains competitive and relevant.
2. Build Customer Loyalty
Engage your customers with regular updates, offers, and promotions to keep them coming back.
3. Measure Success
Digital marketing tools provide detailed analytics, helping you track the effectiveness of your campaigns and optimise your strategy.
How to Apply for the High Street Boost Grant
To apply for the grant, you’ll need:
- A completed application form.
- One year’s certified accounts or 12 months’ management accounts.
- Quotes for the products or services you plan to fund.
- Your Companies House number or Unique Tax Reference (UTR) if you’re a sole trader.
For items or services under £2,499, only one quote is required. For costs between £2,499 and £24,999, three quotes are needed. For projects above £25,000, a tender process is required.
Contact Stafford Borough Council
- Email: economy@staffordbc.gov.uk
- Phone: 01785 619584
- Stafford Borough Council: https://www.staffordbc.gov.uk/high-street-boost-grant
- Grant Link: https://customers.staffordbc.gov.uk
/HighStreetGrantApplication
Let Us Help You Succeed
At Digital Defined Marketing, we specialise in helping businesses like yours grow through tailored digital marketing solutions. From SEO and Google Ads to website design and email campaigns, we’re here to support your journey.
Ready to take advantage of the High Street Boost Grant? Contact us today for a free consultation, and let’s create a winning strategy that works for your business.
Act Now – Limited Funds Available! Applications are open until 28 February 2025, but funding is limited. Don’t miss your chance to boost your business with grant-funded digital marketing. Get in touch today and let’s make it happen!
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