Google Ads Agency in Staffordshire

Whether you need help getting more for your money or want to see if Google Ads can play a role in your marketing strategy, we can help.

Google Ads Pay Per Click (PPC)

Google Ads is still the number one solution for businesses of any size, giving you instant access to around 40% of the clicks on search results. Get your brand’s message in front of real people searching for your services, with further detailed targeting including time, place, language, device and many more.

Not only does Google Ads give your business access to potential customers quickly, but the data can provide additional insights too. That information can help you to improve your site’s conversion rate, organic search rankings and customer experience.

We know our clients. We know they don’t want to have to interpret jargon and acronyms, or understand overly detailed reports. They don’t ask about CTRs or CPCs - they ask, “So what? What does it mean?” We understand that people simply want to know what’s the cost, what’s the return and how they can get more without wasting money.

Why Choose Digital Defined?

How we work

We use a research-driven data-led approach, creating tests to learn how best to scale to get you better returns from your Organic Search traffic.

What we give you

We’ll work with you to ensure we’re driving improvements across all of your marketing activity, not just Organic Search.

What to expect

We’re people people: we prefer chatting over a coffee, and pride ourselves on open and honest communication. We’ll help you learn and understand how SEO can work best for you.

Choose how to work with us

Looking for a new partner, but don’t want to get tied into a long contract? No problem - our SEO services are offered on 3-month rolling contracts, while longer term contracts are available with discounts.

Digital Defined

review us on

Chloe B.

Eve and Mark are wonderful, very helpful and great to work with

Tina E.

Richard Evans
2:52 PM (1 minute ago)
to me

We engaged Digital Defined Marketing following a friendly but professional initial meeting and discussion. Ben and the team shared our views on business and were genuinely empathetic to our small, community-based but ambitious company.

We brought Digital Defined on board with the objective of growing our revenues consistently across all our product ranges. As planned, Ben and the team took the time to thoroughly understand our company and business sector, then fine-tuned our website, SEO strategy, tracking, and back-office systems to position us for sales growth.

Within six months, we exceeded the targets we set together. Our online revenue is now tracking over double year-on-year.

The team’s advice on all aspects of digital marketing and social media has been invaluable, and we look forward to continuing this productive relationship as we grow Great British Yarns.

National Asbestos Helpline N.

We've worked with Digital Defined Marketing for nearly 3 years and they're passionate about what they do, a wealth of digital knowledge, good value for money, and act quickly when you make a request or highlight an issue. Nice people too.

Cheshire Surveys L.

We have been working with Digital Defined Marketing over the last 18 months developing the content for our new website. Hannah has been brilliant guiding us through he process and taking a keen interest in our business and ensuring the website meets out needs. Ben is highly knowledgeable and instrumental in setting the framework for our SEO strategy for the new website.

Kate H.

We have been working together for about a year, focusing on SEO growth and Google Ads for lead generation. We hit our 2025 goal by summer and have seen consistent progress since. Ben is really knowledgeable, and you can really see Hannah’s passion in her creative work. Their enthusiasm and genuine interest in our business and goals is clear throughout. Great team — proactive, reliable, and results-focused. I can't wait to start working on our 2026 campaign. Highly recommend.

bob W.

Ben and the team got my business (rewired therapy) quickly set up for Google ads and within a few days I was seeing clients. Their expertise helped me to undo many mistakes I was making following the Google AI recommendations and saved many £££. Now working on meta campaigns and further raising profile. Highly recommend

Chris L.

We signed up with Digital Defined in March 2025 & we have seen a major increase in traffic to our new website , the leads that have come in have been strong & we have converted into sales - we would strongly recommend Digital Defined if you are looking to improve your SEO / PPC via your Website
Chris Leipacher
Kingswinford Containers Ltd

Emma H.

Ben has exceeded my expectations. Enquiries are growing week on week and my business is thriving thanks to Ben’s expertise. Cannot recommend enough.

Megan De K.

Ben has been amazing at supporting me with my business growth and I would highly recommend him.

Oliver Newton H.

We are so pleased and impressed with not only the fantastic, stylish, and very user-friendly website, but also the above and beyond hard work you’ve put in.
Your ability and patience “herding cats” to gather information and content from so many stakeholders, whilst managing to get the new site up and running on time has helped us to create the perfect platform which generates A LOT more users and leads.
With the huge changes in our SEO results, our franchisees will be grateful as they’ll no longer have to solely rely on Google ads to generate leads for their schools.
Oliver
Director CPHT Ltd

Alex B.

Creative, knowledgeable and easy to work with. I can not recommend Ben and his team at Digital Defined highly enough!

ESG - Envisage Spaces G.

Ben & the team at Digital Defined recently re-built our website. Along with helping us to better define our brand and solutions, we've seen a 232% increase in Organic traffic to the site. The SEO competitor planning and research prior to building the site ensured we had the perfect content and SEO strategy and beautiful site that works well on all devices.

CPHT L.

Since Digital Defined took over our Google Ads Campaign we have received a regular supply of qualified leads. As a result our hypnotherapy training courses are usually oversubscribed. This has been despite the very difficult market created by the Corona Virus. We at CPHT Leeds are very grateful to the team at Digital Defined for their support and professionalism. Thank you.

Jenny M.

Excellent service. Delighted with the increase in leads from my Google Ads campaign since working with Digital Defined. Definitely worth the investment if you’re looking for good solid leads that convert into ongoing business. Would definitely recommend.

Google Search Ads

You know what you want to show up for on Google! Our job is to help refine it, so, as well as looking for users with the right intent, we also filter out irrelevant ones. We avoid wasted spend by making sure every one of your potential customers sees the right message for them in Google. When they do click, we ensure they land on the best page to improve the chance of them converting into a customer, while detailing specific ways you can improve your website’s conversion rate.

Display Ads

Google Display can generate leads, allowing you to show display ads on other websites like YouTube, newspapers sites, Mumsnet and thousands more. We take a well-planned and researched approach to enable your campaigns to succeed. Google Display can perform well when it’s supporting other activities. It’s always important to consider that a person may be the right customer for your business, but just not right now. Remarketing to people who have already visited your site, with copy focused on the pages they visited, can be a highly effective and low-cost campaign.

Google Shopping Ads

Google Shopping is our bread and butter work, and we love it! Most clients have tried Smart Shopping campaigns, but have now converted to our manual, data-led approach.

We offer a tool that allows our clients to reduce their cost per click by 20% by using a product feed provider that isn’t Google. This also allows us to optimise the feed, selecting preferred images and changing information about the product. This will benefit you if you offer product variants as our strategy allows us to increase your online visibility without affecting costs or performance.

20% lower Google Shopping costs

eCommerce businesses can now list products on Google’s Shopping results for free. We also offer a product feed optimisation tool to reduce your Google Shopping costs by 20%. Speak to us to learn more.

Is Google Ads right for every business?

With the right approach, Google Ads should play a role in every business's marketing strategy, alongside SEO. If your business is looking to test or understand how, get in touch and we’ll explain where we’d start to show that it can work for you too.

We work with local, national and international businesses, including brands and franchises. We have the experience to know where and how to start, what questions to ask of your data to have an immediate impact and how to safely scale your Google Ads activity.

Find new customers

Get more value from existing customers

Improve online visibility for a specific topic or solution

Protect valuable website traffic, such as brand

Reach people who have engaged with the brand but not converted

Promote a specific event, product or launch

Use videos to explain services and solutions or show products and ranges

Request a FREE Ads Account Audit

Get in touch to arrange a free review of your current ads account. We will be happy to let you know if we think your ads could be working harder for you.

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