Uncomplicated Website Data

Measuring data should be quick, simple and easy for you to understand. We collect your website analytics and present them in a way that enables you to view and analyse the data. We can provide detailed charts, graphs and other visual information, so you can make swift decisions about your marketing strategies.

Meaningful Measurements

Our web analytics service helps you discover who your customers are, what they’re looking for and how they’re using your website. We’ll help you track your goals effectively and gain a deeper understanding of your website’s strengths and weaknesses. Every site should have specific goals and purposes. By properly tracking these, you’ll be able to make more informed decisions.

Digital Defined
review us on
Chloe B.
Eve and Mark are wonderful, very helpful and great to work with
Tina E.
Richard Evans
2:52 PM (1 minute ago)
to me

We engaged Digital Defined Marketing following a friendly but professional initial meeting and discussion. Ben and the team shared our views on business and were genuinely empathetic to our small, community-based but ambitious company.

We brought Digital Defined on board with the objective of growing our revenues consistently across all our product ranges. As planned, Ben and the team took the time to thoroughly understand our company and business sector, then fine-tuned our website, SEO strategy, tracking, and back-office systems to position us for sales growth.

Within six months, we exceeded the targets we set together. Our online revenue is now tracking over double year-on-year.

The team’s advice on all aspects of digital marketing and social media has been invaluable, and we look forward to continuing this productive relationship as we grow Great British Yarns.
National Asbestos Helpline N.
We've worked with Digital Defined Marketing for nearly 3 years and they're passionate about what they do, a wealth of digital knowledge, good value for money, and act quickly when you make a request or highlight an issue. Nice people too.
Cheshire Surveys L.
We have been working with Digital Defined Marketing over the last 18 months developing the content for our new website. Hannah has been brilliant guiding us through he process and taking a keen interest in our business and ensuring the website meets out needs. Ben is highly knowledgeable and instrumental in setting the framework for our SEO strategy for the new website.
Kate H.
We have been working together for about a year, focusing on SEO growth and Google Ads for lead generation. We hit our 2025 goal by summer and have seen consistent progress since. Ben is really knowledgeable, and you can really see Hannah’s passion in her creative work. Their enthusiasm and genuine interest in our business and goals is clear throughout. Great team — proactive, reliable, and results-focused. I can't wait to start working on our 2026 campaign. Highly recommend.
bob W.
Ben and the team got my business (rewired therapy) quickly set up for Google ads and within a few days I was seeing clients. Their expertise helped me to undo many mistakes I was making following the Google AI recommendations and saved many £££. Now working on meta campaigns and further raising profile. Highly recommend
Chris L.
We signed up with Digital Defined in March 2025 & we have seen a major increase in traffic to our new website , the leads that have come in have been strong & we have converted into sales - we would strongly recommend Digital Defined if you are looking to improve your SEO / PPC via your Website
Chris Leipacher
Kingswinford Containers Ltd
Emma H.
Ben has exceeded my expectations. Enquiries are growing week on week and my business is thriving thanks to Ben’s expertise. Cannot recommend enough.
Megan De K.
Ben has been amazing at supporting me with my business growth and I would highly recommend him.
Oliver Newton H.
We are so pleased and impressed with not only the fantastic, stylish, and very user-friendly website, but also the above and beyond hard work you’ve put in.
Your ability and patience “herding cats” to gather information and content from so many stakeholders, whilst managing to get the new site up and running on time has helped us to create the perfect platform which generates A LOT more users and leads.
With the huge changes in our SEO results, our franchisees will be grateful as they’ll no longer have to solely rely on Google ads to generate leads for their schools.
Oliver
Director CPHT Ltd
Alex B.
Creative, knowledgeable and easy to work with. I can not recommend Ben and his team at Digital Defined highly enough!
ESG - Envisage Spaces G.
Ben & the team at Digital Defined recently re-built our website. Along with helping us to better define our brand and solutions, we've seen a 232% increase in Organic traffic to the site. The SEO competitor planning and research prior to building the site ensured we had the perfect content and SEO strategy and beautiful site that works well on all devices.
CPHT L.
Since Digital Defined took over our Google Ads Campaign we have received a regular supply of qualified leads. As a result our hypnotherapy training courses are usually oversubscribed. This has been despite the very difficult market created by the Corona Virus. We at CPHT Leeds are very grateful to the team at Digital Defined for their support and professionalism. Thank you.
Jenny M.
Excellent service. Delighted with the increase in leads from my Google Ads campaign since working with Digital Defined. Definitely worth the investment if you’re looking for good solid leads that convert into ongoing business. Would definitely recommend.

Web Analytics Tools We Use

Whether you’ve already got some tracking tools set up or you’re starting from scratch, we can help ensure everything is set up correctly and that you’re tracking in the best way.

Google Analytics 4

Google Analytics 4 is the newest version of GA and is now fully rolled out. GA has always been the main base of operations when talking about web performance. However, in a world concerned with privacy this is getting more and more difficult. GA4 is Google’s attempt to support privacy whilst also affording businesses the ability to track their website’s performance. Although a lot is tracked in GA4 out of the box, we can still add custom tracking to ensure we’re measuring the most important activity. This helps us to better understand how users interact with your site and what activities result in a user becoming a customer.

Google Search Console

This is a free tool that simply needs to be claimed to use, and similarly Bing (Microsoft) have their own version called Bing Webmaster Tools. These allow you free access to see what searches have led to your website being shown in search results. They also show you what people are clicking, what pages work well, what keyword average rankings you have, what your internal links are and any basic technical SEO issues. You can also submit your website’s sitemap in these tools, which gives Google a literal map of your site so it can crawl your site more efficiently.

Google Data Studio

For reasons no one cares about, Data Studio is now Looker Studio. The name really doesn’t matter - it’s still an amazing tool, and free! Looker Studio allows you to create reports using data from multiple sources and then put this into tables, pivot tables, scorecards, graphs and more, with comparisons to previous periods. You can add your own filters so the data can be interrogated further. If you’ve never played with this reporting tool, go have a look. Simply pick a template and connect your GA account, Google Ads or anything else and see for yourself. We’ve taken this a step further and can now create custom multi-source reports and dashboards that better reflect what’s important, rather than templates with everything.

Google Tag Manager

Referred to by most as GTM, Google Tag Manager is simply an empty container that is installed on to your site, which then allows us to add in any tracking script or pixel. On top of this, we can set up custom events to track, like Google Ads conversions, and send this data back.