Uncomplicated Website Data

Measuring data should be quick, simple and easy for you to understand. We collect your website analytics and present them in a way that enables you to view and analyse the data. We can provide detailed charts, graphs and other visual information, so you can make swift decisions about your marketing strategies.

Meaningful Measurements

Our web analytics service helps you discover who your customers are, what they’re looking for and how they’re using your website. We’ll help you track your goals effectively and gain a deeper understanding of your website’s strengths and weaknesses. Every site should have specific goals and purposes. By properly tracking these, you’ll be able to make more informed decisions.

Digital DefinedDigital Defined5.0★★★★★ review us onMark B.Mark B. ★★★★★ In over 20 years in business moving to Digital Defined has been the best decision I have ever made. Professionalism, Knowledge and the service they provide is the very reason our business continues to grow. Their unrivalled knowledge ensures we get the very best return from our digital marketing. Preparation, Analysis and their attention to detail surpasses anything we have ever experienced Outstanding service, the ability to make a difference and support above and beyond is why I wouldn't hesitate to recommend.Megan De K.Megan De K. ★★★★★ Ben has been amazing at supporting me with my business growth and I would highly recommend him.Oliver Newton H.Oliver Newton H. ★★★★★ We are so pleased and impressed with not only the fantastic, stylish, and very user-friendly website, but also the above and beyond hard work you’ve put in.Your ability and patience “herding cats” to gather information and content from so many stakeholders, whilst managing to get the new site up and running on time has helped us to create the perfect platform which generates A LOT more users and leads.With the huge changes in our SEO results, our franchisees will be grateful as they’ll no longer have to solely rely on Google ads to generate leads for their schools.OliverDirector CPHT LtdAlex B.Alex B. ★★★★★ Creative, knowledgeable and easy to work with. I can not recommend Ben and his team at Digital Defined highly enough!ESG - Envisage Spaces G.ESG - Envisage Spaces G. ★★★★★ Ben & the team at Digital Defined recently re-built our website. Along with helping us to better define our brand and solutions, we've seen a 232% increase in Organic traffic to the site. The SEO competitor planning and research prior to building the site ensured we had the perfect content and SEO strategy and beautiful site that works well on all devices.CPHT L.CPHT L. ★★★★★ Since Digital Defined took over our Google Ads Campaign we have received a regular supply of qualified leads. As a result our hypnotherapy training courses are usually oversubscribed. This has been despite the very difficult market created by the Corona Virus. We at CPHT Leeds are very grateful to the team at Digital Defined for their support and professionalism. Thank you.Jenny M.Jenny M. ★★★★★ Excellent service. Delighted with the increase in leads from my Google Ads campaign since working with Digital Defined. Definitely worth the investment if you’re looking for good solid leads that convert into ongoing business. Would definitely recommend.js_loader

Web Analytics Tools We Use

Whether you’ve already got some tracking tools set up or you’re starting from scratch, we can help ensure everything is set up correctly and that you’re tracking in the best way.

Google Analytics 4

Google Analytics 4 is the newest version of GA and is now fully rolled out. GA has always been the main base of operations when talking about web performance. However, in a world concerned with privacy this is getting more and more difficult. GA4 is Google’s attempt to support privacy whilst also affording businesses the ability to track their website’s performance. Although a lot is tracked in GA4 out of the box, we can still add custom tracking to ensure we’re measuring the most important activity. This helps us to better understand how users interact with your site and what activities result in a user becoming a customer.

Google Search Console

This is a free tool that simply needs to be claimed to use, and similarly Bing (Microsoft) have their own version called Bing Webmaster Tools. These allow you free access to see what searches have led to your website being shown in search results. They also show you what people are clicking, what pages work well, what keyword average rankings you have, what your internal links are and any basic technical SEO issues. You can also submit your website’s sitemap in these tools, which gives Google a literal map of your site so it can crawl your site more efficiently.

Google Data Studio

For reasons no one cares about, Data Studio is now Looker Studio. The name really doesn’t matter - it’s still an amazing tool, and free! Looker Studio allows you to create reports using data from multiple sources and then put this into tables, pivot tables, scorecards, graphs and more, with comparisons to previous periods. You can add your own filters so the data can be interrogated further. If you’ve never played with this reporting tool, go have a look. Simply pick a template and connect your GA account, Google Ads or anything else and see for yourself. We’ve taken this a step further and can now create custom multi-source reports and dashboards that better reflect what’s important, rather than templates with everything.

Google Tag Manager

Referred to by most as GTM, Google Tag Manager is simply an empty container that is installed on to your site, which then allows us to add in any tracking script or pixel. On top of this, we can set up custom events to track, like Google Ads conversions, and send this data back.