Award-winning SEO & paid ads agency in Staffordshire

We don’t operate like a typical marketing agency.

We don’t operate like a typical marketing agency.

Marketing is often a business’s ‘want’ but rarely a top priority. That’s where we come in; our clients see us as an extension of their team. Our clients digital marketing is our only priority. With extensive knowledge and years of experience, we develop effective search-focused strategies and deliver results that help our clients to grow and scale.

Search engine marketing is the perfect starting place for every business’s digital marketing strategy. Our approach focuses on your customer’s journey and experience. We’ll help you to match your services and products to what users are searching. We utilise SEO and paid ads to create strategies that deliver immediate and sustained growth.

We support B2B & e-commerce businesses across Staffordshire and the West Midlands, including start-ups, local, national & international businesses. Helping you to connect with customers who are searching for your services.

Digital DefinedDigital Defined5.0 review us onMark B.Mark B. ★★★★★ In over 20 years in business moving to Digital Defined has been the best decision I have ever made. Professionalism, Knowledge and the service they provide is the very reason our business continues to grow. Their unrivalled knowledge ensures we get the very best return from our digital marketing. Preparation, Analysis and their attention to detail surpasses anything we have ever experienced Outstanding service, the ability to make a difference and support above and beyond is why I wouldn't hesitate to recommend.Megan De K.Megan De K. ★★★★★ Ben has been amazing at supporting me with my business growth and I would highly recommend him.Oliver Newton H.Oliver Newton H. ★★★★★ We are so pleased and impressed with not only the fantastic, stylish, and very user-friendly website, but also the above and beyond hard work you’ve put in.Your ability and patience “herding cats” to gather information and content from so many stakeholders, whilst managing to get the new site up and running on time has helped us to create the perfect platform which generates A LOT more users and leads.With the huge changes in our SEO results, our franchisees will be grateful as they’ll no longer have to solely rely on Google ads to generate leads for their schools.OliverDirector CPHT LtdAlex B.Alex B. ★★★★★ Creative, knowledgeable and easy to work with. I can not recommend Ben and his team at Digital Defined highly enough!ESG - Envisage Spaces G.ESG - Envisage Spaces G. ★★★★★ Ben & the team at Digital Defined recently re-built our website. Along with helping us to better define our brand and solutions, we've seen a 232% increase in Organic traffic to the site. The SEO competitor planning and research prior to building the site ensured we had the perfect content and SEO strategy and beautiful site that works well on all devices.CPHT L.CPHT L. ★★★★★ Since Digital Defined took over our Google Ads Campaign we have received a regular supply of qualified leads. As a result our hypnotherapy training courses are usually oversubscribed. This has been despite the very difficult market created by the Corona Virus. We at CPHT Leeds are very grateful to the team at Digital Defined for their support and professionalism. Thank you.Jenny M.Jenny M. ★★★★★ Excellent service. Delighted with the increase in leads from my Google Ads campaign since working with Digital Defined. Definitely worth the investment if you’re looking for good solid leads that convert into ongoing business. Would definitely recommend.js_loader

We help you learn, grow,
and improve your ROI

Our clients work directly with the people working on their projects. We don’t have project managers or client service reps because we know what matters to you is that we understand each project entirely and have meaningful conversations along the way to consider all of the options.

Every effective search strategy requires collaboration between all stakeholders. Whether it’s working with in-house teams or partners we’ve developed simple working practices to ensure everyone from designers to web developers and providers on content work together from the same plan.

Our Search & Paid Advertising Services

SEO is the cornerstone of long-term, sustained growth for your business. That’s why we focus on enhancing your website’s SEO health and crafting a strategic content approach. By doing so, we ensure that your online presence seamlessly supports customers throughout their buying journey, from discovery to conversion. Our solution-focused and data-led approach guarantees your online success in an ever-evolving digital landscape.

Google Ads provides an immediate and direct solution to target new potential customers. It also offers you an environment to test different text copy and journey’s through your website. Given approximately 40% of people click on an ad in Google, you’re also opening up your business to a highly targeted opportunity to connect users searching with the right intent for your services.

(Otherwise known as Microsoft Ads) Bing Ads is typically reserved for businesses looking to target users who are more affluent, slightly older or more likely to be locked into using a default search engine at work. Since the rollout of ChatGPT on Bing search, it’s seen a large increase in the volume of users and is growing to around 10% market share of search.

YouTube Ads offers a great cost-effective opportunity to share you content and video ads with a huge audience across TV, mobile, desktop & tablet devices whilst still boasting impressive targeting options. We’ve created product, service and explainer videos to help businesses get their message in front of potential customers.

We create live customised digital marketing reports, pulling data from Google Analytics, Google & Bing Ads and Google Search Console. Having all of your search data in one report promotes our data-led approach to search engine marketing. This enables us to continually establish benchmarks to measure further tests and monitor performance and KPIs.

Website tracking helps you to collect data on who has visited your site, what actions they took and information about user profiles. For example, LinkedIn’s tracking tag allows you to see where people who have visited your site work, their seniority, industry, company size and more. On top of this we can also track what actions users took on your website and send that back to Google Analytics and other advertising platforms too.

How We Work

Improving Organic Search Results

Following in-depth keyword research and competitor analysis, we develop an SEO content strategy to improve your website’s customer experience and better support your prospects through each step of their sales journey. We also take steps to tackle every technical SEO issue impacting your ability to rank higher in search results.

Your Audience

We understand that every business is different. We perform detailed research to learn more about your audiences and make sure we’re helping you reach the right potential customers at the right time. By partnering with our clients, we also leverage your industry knowledge and insights to develop strategies that truly resonate with your target audience.

Brand Growth

Delivering immediate and long-term solutions side-by-side allows us to support the long-term growth of brands. We create SEO content strategies that inject your brand into more spaces along your customers’ sales journey. We use YouTube ads to place ads in the right places for improved brand awareness, and Google Ads to target the people with the highest intent to ensure your brand is always present for high-value users.


We believe in the power of data and analytics to develop our approach, create benchmarks for testing and optimisation to deliver improved performance. Our data-driven approach ensures we make informed decisions, measure results accurately, and continuously refine campaigns to maximise return on investment for our clients.

Our Work

Envisage Associates had many problems with a new website and they had soon lost 75% of their previous traffic. They Read more...


The client wanted better sales and ROI, and more meaningful agency conversations. They needed an e-commerce site that engaged customers, Read more...

CPHT’s online presence was reducing as they grew, so their franchises had to pay for traffic with ads or social Read more...


What We Do

When we first sit down to have an in-depth conversation about your business, we’ll bring some initial concepts and ideas to discuss. Following this, we develop a proposal to outline the scope of work, timeframe and related costs.
To run effective marketing strategies for SEO and Google Ads we need to understand more about your typical customer profile and journey. We listen to you, ask questions, conduct keyword and competitor research and analyse current performance. We also explore past activities and any learnings from these, ensuring our approach is data-led.
Taking everything we’ve learned from you and our research, we develop effective organic and paid search strategies to fit your budget and goals. Creating a strategy that can scale alongside your business has huge benefits. We utilise a test-first approach, getting the strategy right before fully deploying it. This can be your key to long-term success, especially if a large part of your budget goes on online ads.
The greatest success comes from working together. Our clients don’t subscribe to our services; they place their trust in us to become an extension of their team. They don’t just have a ‘set and forget’ approach to marketing - they want an expert partner to help them get the most value from their website and budget. We‘ll create a schedule of tests for everything from on-page content to ad copy and more. We’ll support your continued growth with optimisations using content to help you effectively communicate with potential customers throughout their journey.
We can provide custom reports in any format, including live dashboards and scheduled reports, from both online and offline sources. KPIs help us ensure our strategy is aligned with your core goals. Some activities won’t directly or immediately impact your KPIs and may simply be one cog in your overall marketing strategy. When it comes to performance, we prefer to have frequent in-depth conversations about what we’re doing, what we’ve learned, new opportunities and what we should focus on next. This provides transparency and accountability, ensuring we’re all moving in the right direction with the same focus.


Whether you’re rebranding, rebuilding your website or just need help setting up tracking on your site, we can provide a single cost for these projects., although we often spread our payments over milestones. We specialise in helping businesses who plan to rebuild their site and want a considered approach to SEO. By working with SEO specialists ahead of the design process, your site will have the best chance of ranking highly. whilst also considering how best to collect leads at differing stages from different types of customers or generate sales?
Our monthly retainers are the greatest opportunity for you to gain top results. They allow us more time to work alongside you and learn about your business, so we can deliver effective solutions that help your business to grow and flourish. Our minimum term for retainers is 3 months, or 6 months for new websites and SEO content strategies. The cost of retainers can vary but start at £500 +VAT per month.
If you have a problem, If no one else can help and if you can find them, maybe you can hire the Digital Defined team. We offer expert support with one-off costs and simple, fast resolutions, without long-winded consultations or contracts.

White label support for SEO

We also offer SEO support for marketing agencies.
Find out how we can help you.