Why you need SEO
19% of search people on desktop and 28% of people on mobile devices click-through to the first organic search result i.e. the first that isn’t an advert. The rate at which people click-through on Google’s first results page vary from around 3% to 32%. With the right approach, you could increase the volume of users coming to your site over the long-term through service or product related terms. Unlike paid ads, if you stop investing in SEO, you will continue to reap the benefits and will likely only plato.
of businesses find a branch through a generic search
is the average click through rate when ranking first
How we improve your SEO
We carry out a detailed site review, keyword research and competitor analysis. We get a good understanding of your customers, the journey they’re on, the questions they’ll have, and more to make sure we’re creating each piece of content for each of them. Then we use tools like SEMrush to find opportunities to improve your site’s SEO. We’ll prioritise the work, ensuring we focus on areas that are most likely to increase your traffic and improve commercial value.
Request a FREE SEO review
Speak to our experts to arrange a free review of your site. We will be happy to let you know if we think you could be achieving more.
How we support you
We follow Google’s best practices to ensure our clients are more likely to succeed. SEO isn’t a quick fix but - when done right - it can reduce your reliance on online ads and provide sustained long-term value.
When you start an SEO retainer with us, you’ll speak directly to the person working on your website. You’ll get a direct line to talk through the strategy and plans.
We want every change to reflect your brand, whilst also ensuring they provide value. We’ll audit your site and create a prioritised plan to get your site optimised within Google’s best practices that fits your budget. We’ll also plot a growth strategy for your website.
The SEO support we provide
Prices for SEO depend on your goals and priorities. We price work either by project or as a retainer. Typically, we reduce our fees by 10% for clients signing up to a 3-month SEO retainer. We work with clients of all sizes, so we can work with you to spread your workload and/or costs in certain circumstances.
Exactly what it says. We focus the content on each page around your customer and work to ensure we’re supporting them, regardless of their position in their sales journey. We perform in-depth keyword and competitor research to better understand the search results and what works best for your market. Then we complete a full site review, examining everything from page titles to on-page content, before providing recommendations.
Over time, these changes will help your site gain more commercially valuable traffic. We will have clearly indicated to search engines what each page contains, focussing this towards user intent and the likelihood of improving your organic rankings.
A content strategy is at the heart of everything - it should inform your SEO strategy, your overall marketing and your website. A great content strategy is backed by data and research into your competitors; search results for your target keywords; your target audience; your typical customer journey, and more.
An in-depth content strategy is necessary before performing any work on your website. It’ll highlight opportunities that will lead to a better user experience on your website and result in far higher conversion rates.