What is SEO?

Search Engine Optimisation is the process of improving your site's visibility in search results for searches relating to the service or products you sell. There are over 200 factors taken into account by search engines like Google. SEO starts the second you begin thinking about building a site: the layout, structure and content all have a significant impact on organic search ranks.


of people don't go past the first page of results


increase in sales when using SEO & PPC

Why you need SEO

19% of search people on desktop and 28% of people on mobile devices click-through to the first organic search result i.e. the first that isn’t an advert. The rate at which people click-through on Google’s first results page vary from around 3% to 32%. With the right approach, you could increase the volume of users coming to your site over the long-term through service or product related terms. Unlike paid ads, if you stop investing in SEO, you will continue to reap the benefits and will likely only plato.


of businesses find a branch through a generic search


is the average click through rate when ranking first

Why Choose Digital Defined?

How we work

We use a research-driven data-led approach, creating tests to learn how best to scale to get you better returns from your Organic Search traffic.

What we give you

We’ll work with you to ensure we’re driving improvements across all of your marketing activity, not just Organic Search.

What to expect

We’re people people: we prefer chatting over a coffee, and pride ourselves on open and honest communication. We’ll help you learn and understand how SEO can work best for you.

Choose how to work with us

Looking for a new partner, but don’t want to get tied into a long contract? No problem - our SEO services are offered on 3-month rolling contracts, while longer term contracts are available with discounts.

Digital DefinedDigital Defined5.0 review us onMark B.Mark B. ★★★★★ In over 20 years in business moving to Digital Defined has been the best decision I have ever made. Professionalism, Knowledge and the service they provide is the very reason our business continues to grow. Their unrivalled knowledge ensures we get the very best return from our digital marketing. Preparation, Analysis and their attention to detail surpasses anything we have ever experienced Outstanding service, the ability to make a difference and support above and beyond is why I wouldn't hesitate to recommend.Megan De K.Megan De K. ★★★★★ Ben has been amazing at supporting me with my business growth and I would highly recommend him.Oliver Newton H.Oliver Newton H. ★★★★★ We are so pleased and impressed with not only the fantastic, stylish, and very user-friendly website, but also the above and beyond hard work you’ve put in.Your ability and patience “herding cats” to gather information and content from so many stakeholders, whilst managing to get the new site up and running on time has helped us to create the perfect platform which generates A LOT more users and leads.With the huge changes in our SEO results, our franchisees will be grateful as they’ll no longer have to solely rely on Google ads to generate leads for their schools.OliverDirector CPHT LtdAlex B.Alex B. ★★★★★ Creative, knowledgeable and easy to work with. I can not recommend Ben and his team at Digital Defined highly enough!ESG - Envisage Spaces G.ESG - Envisage Spaces G. ★★★★★ Ben & the team at Digital Defined recently re-built our website. Along with helping us to better define our brand and solutions, we've seen a 232% increase in Organic traffic to the site. The SEO competitor planning and research prior to building the site ensured we had the perfect content and SEO strategy and beautiful site that works well on all devices.CPHT L.CPHT L. ★★★★★ Since Digital Defined took over our Google Ads Campaign we have received a regular supply of qualified leads. As a result our hypnotherapy training courses are usually oversubscribed. This has been despite the very difficult market created by the Corona Virus. We at CPHT Leeds are very grateful to the team at Digital Defined for their support and professionalism. Thank you.Jenny M.Jenny M. ★★★★★ Excellent service. Delighted with the increase in leads from my Google Ads campaign since working with Digital Defined. Definitely worth the investment if you’re looking for good solid leads that convert into ongoing business. Would definitely recommend.js_loader

How we improve your SEO

We carry out a detailed site review, keyword research and competitor analysis. We get a good understanding of your customers, the journey they’re on, the questions they’ll have, and more to make sure we’re creating each piece of content for each of them. Then we use tools like SEMrush to find opportunities to improve your site’s SEO. We’ll prioritise the work, ensuring we focus on areas that are most likely to increase your traffic and improve commercial value.

Request a FREE SEO review

Speak to our experts to arrange a free review of your site. We will be happy to let you know if we think you could be achieving more.

How we support you

We follow Google’s best practices to ensure our clients are more likely to succeed. SEO isn’t a quick fix but - when done right - it can reduce your reliance on online ads and provide sustained long-term value.

When you start an SEO retainer with us, you’ll speak directly to the person working on your website. You’ll get a direct line to talk through the strategy and plans.

We want every change to reflect your brand, whilst also ensuring they provide value. We’ll audit your site and create a prioritised plan to get your site optimised within Google’s best practices that fits your budget. We’ll also plot a growth strategy for your website.

A Staffordshire SEO company with a difference

Fluid SEO/Marketing Budgets

Prices for SEO depend on your goals and priorities. We price work either by project or as a retainer. Whilst we always deliver our SEO strategies, we also think bigger, and try to think outside the box. This sometimes results in us having budget fluidity, which allows us to reallocate our client’s hours towards different projects from time to time. This can include helping with Ads, setting up a nurture journey in Mailchimp and much more. As an award-winning Staffordshire SEO company, we work hard to ensure that our client's achieve their goals, without missing any opportunities we spot along the way.

We work with clients of all sizes, with varying goals and budgets and understand that things change quickly sometimes, so this fluidity in our budgets allows us to work with you.

Exactly what it says. We focus the content on each page around your customer and work to ensure we’re supporting them, regardless of their position in their sales journey. We perform in-depth keyword and competitor research to better understand the search results and what works best for your market. Then we complete a full site review, examining everything from page titles to on-page content, before providing recommendations.

Over time, these changes will help your site gain more commercially valuable traffic. We will have clearly indicated to search engines what each page contains, focussing this towards user intent and the likelihood of improving your organic rankings.

Off-page SEO - also known as off-site SEO - is when we take actions that aren’t actually on your site, but link back to the site or your brand. The purpose of off-site SEO is to help demonstrate your brand’s authority as trusted experts to search engines. It can include link acquisition, social media marketing, social proofing with reviews and more.
If you’re offering local services, we’ll work with you to make sure your website reflects this. Optimising your on-page SEO, checking for consistent NAP citations and optimising your Google Business profile will ensure Google understands that you’re a local service provider to help you gain more free traffic from local results.
Technical SEO includes all the bits behind the scenes that you can’t see, yet are still essential to improve your organic rankings. The purpose of technical SEO is to simply make sure search engines can see and understand your website, and that it’s consistent and optimised in line with good practice. It also means having a site that loads quickly, understanding how to resolve any errors, checking that every single link works, and making sure your site is safe and secure.
Conversion rate optimisation (CRO) and improved user experience (UX) are benefits of good SEO. User experience is measured in several ways by search engines and they are all ranking factors. We can help you improve the content and page flow, add appropriate internal links and everything else that makes up good SEO practice. These are all likely to improve your conversion rate, bounce rate and average time on page. They can also help increase your rankings, resulting in more users visiting the site through organic search.

A content strategy is at the heart of everything - it should inform your SEO strategy, your overall marketing and your website. A great content strategy is backed by data and research into your competitors; search results for your target keywords; your target audience; your typical customer journey, and more.

An in-depth content strategy is necessary before performing any work on your website. It’ll highlight opportunities that will lead to a better user experience on your website and result in far higher conversion rates.

White label support for SEO

We also offer SEO support for marketing agencies.
Find out how we can help you.