What is SEO?
Search Engine Optimisation is the process of improving your site's visibility in search results for searches relating to the service or products you sell. There are over 200 factors taken into account by search engines like Google. SEO starts the second you begin thinking about building a site: the layout, structure and content all have a significant impact on organic search ranks.
of people don't go past the first page of results
increase in sales when using SEO & PPC
Why you need SEO
19% of search people on desktop and 28% of people on mobile devices click-through to the first organic search result i.e. the first that isn’t an advert. The rate at which people click-through on Google’s first results page vary from around 3% to 32%. With the right approach, you could increase the volume of users coming to your site over the long-term through service or product related terms. Unlike paid ads, if you stop investing in SEO, you will continue to reap the benefits and will likely only plato.
of businesses find a branch through a generic search
is the average click through rate when ranking first
Why Choose Digital Defined?
How we work
We use a research-driven data-led approach, creating tests to learn how best to scale to get you better returns from your Organic Search traffic.
What we give you
We’ll work with you to ensure we’re driving improvements across all of your marketing activity, not just Organic Search.
What to expect
We’re people people: we prefer chatting over a coffee, and pride ourselves on open and honest communication. We’ll help you learn and understand how SEO can work best for you.
Choose how to work with us
Looking for a new partner, but don’t want to get tied into a long contract? No problem - our SEO services are offered on 3-month rolling contracts, while longer term contracts are available with discounts.
How we improve your SEO
We carry out a detailed site review, keyword research and competitor analysis. We get a good understanding of your customers, the journey they’re on, the questions they’ll have, and more to make sure we’re creating each piece of content for each of them. Then we use tools like SEMrush to find opportunities to improve your site’s SEO. We’ll prioritise the work, ensuring we focus on areas that are most likely to increase your traffic and improve commercial value.
Request a FREE SEO review
Speak to our experts to arrange a free review of your site. We will be happy to let you know if we think you could be achieving more.
How we support you
We follow Google’s best practices to ensure our clients are more likely to succeed. SEO isn’t a quick fix but - when done right - it can reduce your reliance on online ads and provide sustained long-term value.
When you start an SEO retainer with us, you’ll speak directly to the person working on your website. You’ll get a direct line to talk through the strategy and plans.
We want every change to reflect your brand, whilst also ensuring they provide value. We’ll audit your site and create a prioritised plan to get your site optimised within Google’s best practices that fits your budget. We’ll also plot a growth strategy for your website.
A Staffordshire SEO company with a difference
Fluid SEO/Marketing Budgets
Prices for SEO depend on your goals and priorities. We price work either by project or as a retainer. Whilst we always deliver our SEO strategies, we also think bigger, and try to think outside the box. This sometimes results in us having budget fluidity, which allows us to reallocate our client’s hours towards different projects from time to time. This can include helping with Ads, setting up a nurture journey in Mailchimp and much more. As an award-winning Staffordshire SEO company, we work hard to ensure that our client's achieve their goals, without missing any opportunities we spot along the way.
We work with clients of all sizes, with varying goals and budgets and understand that things change quickly sometimes, so this fluidity in our budgets allows us to work with you.
Exactly what it says. We focus the content on each page around your customer and work to ensure we’re supporting them, regardless of their position in their sales journey. We perform in-depth keyword and competitor research to better understand the search results and what works best for your market. Then we complete a full site review, examining everything from page titles to on-page content, before providing recommendations.
Over time, these changes will help your site gain more commercially valuable traffic. We will have clearly indicated to search engines what each page contains, focussing this towards user intent and the likelihood of improving your organic rankings.
A content strategy is at the heart of everything - it should inform your SEO strategy, your overall marketing and your website. A great content strategy is backed by data and research into your competitors; search results for your target keywords; your target audience; your typical customer journey, and more.
An in-depth content strategy is necessary before performing any work on your website. It’ll highlight opportunities that will lead to a better user experience on your website and result in far higher conversion rates.
White label support for SEO
We also offer SEO support for marketing agencies.
Find out how we can help you.