Google Ads Agency in Staffordshire
Whether you need help getting more for your money or want to see if Google Ads can play a role in your marketing strategy, we can help.
Google Ads Pay Per Click (PPC)
Google Ads is still the number one solution for businesses of any size, giving you instant access to around 40% of the clicks on search results. Get your brand’s message in front of real people searching for your services, with further detailed targeting including time, place, language, device and many more.
Not only does Google Ads give your business access to potential customers quickly, but the data can provide additional insights too. That information can help you to improve your site’s conversion rate, organic search rankings and customer experience.
We know our clients. We know they don’t want to have to interpret jargon and acronyms, or understand overly detailed reports. They don’t ask about CTRs or CPCs - they ask, “So what? What does it mean?” We understand that people simply want to know what’s the cost, what’s the return and how they can get more without wasting money.
Why Choose Digital Defined?
How we work
We use a research-driven data-led approach, creating tests to learn how best to scale to get you better returns from your Organic Search traffic.
What we give you
We’ll work with you to ensure we’re driving improvements across all of your marketing activity, not just Organic Search.
What to expect
We’re people people: we prefer chatting over a coffee, and pride ourselves on open and honest communication. We’ll help you learn and understand how SEO can work best for you.
Choose how to work with us
Looking for a new partner, but don’t want to get tied into a long contract? No problem - our SEO services are offered on 3-month rolling contracts, while longer term contracts are available with discounts.
Google Search Ads
You know what you want to show up for on Google! Our job is to help refine it, so, as well as looking for users with the right intent, we also filter out irrelevant ones. We avoid wasted spend by making sure every one of your potential customers sees the right message for them in Google. When they do click, we ensure they land on the best page to improve the chance of them converting into a customer, while detailing specific ways you can improve your website’s conversion rate.
Display Ads
Google Display can generate leads, allowing you to show display ads on other websites like YouTube, newspapers sites, Mumsnet and thousands more. We take a well-planned and researched approach to enable your campaigns to succeed. Google Display can perform well when it’s supporting other activities. It’s always important to consider that a person may be the right customer for your business, but just not right now. Remarketing to people who have already visited your site, with copy focused on the pages they visited, can be a highly effective and low-cost campaign.
Google Shopping Ads
Google Shopping is our bread and butter work, and we love it! Most clients have tried Smart Shopping campaigns, but have now converted to our manual, data-led approach.
We offer a tool that allows our clients to reduce their cost per click by 20% by using a product feed provider that isn’t Google. This also allows us to optimise the feed, selecting preferred images and changing information about the product. This will benefit you if you offer product variants as our strategy allows us to increase your online visibility without affecting costs or performance.
20% lower Google Shopping costs
eCommerce businesses can now list products on Google’s Shopping results for free. We also offer a product feed optimisation tool to reduce your Google Shopping costs by 20%. Speak to us to learn more.
Is Google Ads right for every business?
With the right approach, Google Ads should play a role in every business's marketing strategy, alongside SEO. If your business is looking to test or understand how, get in touch and we’ll explain where we’d start to show that it can work for you too.
We work with local, national and international businesses, including brands and franchises. We have the experience to know where and how to start, what questions to ask of your data to have an immediate impact and how to safely scale your Google Ads activity.
Find new customers
Get more value from existing customers
Improve online visibility for a specific topic or solution
Protect valuable website traffic, such as brand
Reach people who have engaged with the brand but not converted
Promote a specific event, product or launch
Use videos to explain services and solutions or show products and ranges
Request a FREE Ads Account Audit
Get in touch to arrange a free review of your current ads account. We will be happy to let you know if we think your ads could be working harder for you.
White label support for SEO
We also offer SEO support for marketing agencies.
Find out how we can help you.